Kalaikona

Terms of Service

Last updated: 9 November 2026

Last updated: 9 November 2026 · Effective: 9 November 2026

Kalaikona is currently in private, invitation-only beta. These Terms are complete and binding as written. We will give sellers notice before any material change.

1. What Kalaikona is, and who these terms bind

Kalaikona ("Kalaikona", "we", "us") is a platform for building and running a small online store.

These Terms bind sellers — people who create an account and operate a store.

Buyers — people who order from a seller's storefront — are not party to a contract with Kalaikona for that purchase. The contract for any sale is between the buyer and the seller. §6 explains what this means in practice.

By creating an account you accept these Terms.

2. Private beta

Kalaikona is currently a private, invitation-only beta.

  • Running a store requires a paid subscription (§7). Sellers who joined during the free beta receive at

least 30 days' written notice before their first charge.

  • Sellers can take payments from buyers using the methods available to their store (§6). Where a payment

method is not available, a storefront shows an "Enquire" option instead of checkout.

  • The beta may change, break, or be interrupted. Features may be added, altered or withdrawn.
  • We may contact you about your experience. That is the purpose of the beta.

Your store is yours. Participating in the beta does not give us ownership of your content or oblige you to continue afterwards. §7 sets out what happens to your store at the end of the beta.

3. Your account

  • You must be 18 or older to create a seller account.
  • You are responsible for what happens under your account and for keeping your login secure.
  • Each account has one store.
  • Provide accurate information and keep it current.

4. Your content, and what we may do with it

You keep ownership of everything you upload — your text, photos, prices, class details, business information.

You grant us a non-exclusive, worldwide, royalty-free licence to host, store, reproduce, adapt and display that content for the sole purpose of operating the service: publishing your storefront, generating your store's pages, sending transactional email on your behalf, and creating backups. This licence exists so we can run your store. It ends when you delete the content, subject to backups and legal-retention periods.

AI features. Kalaikona uses AI to help you write listings and edit product photos. Using these features sends your business content — store name, description, category and product names, descriptions, prices — and product images you upload to our AI providers, named in the Privacy Policy. Buyer personal data is never sent to AI providers.

  • AI output is generated text and images, and may be wrong. You are responsible for reviewing

anything you publish. A generated description that misstates your product is your responsibility to correct before it goes live.

Featuring your store. If you switch on "Feature my store" in Settings, or answer yes to our email asking, you allow us to use your store's name, link, photos, product names, descriptions and prices in posts on Kalaikona's own social media accounts and on kalaikona.com/links, to promote Kalaikona and your store. We may use AI to write these posts from your content. It is off unless you say yes. You can switch it off at any time: posts not yet published are withdrawn, and published ones are removed within 7 days.

5. Acceptable use

You may not use Kalaikona to:

  • sell, offer or show, in words or pictures: sexual content or sexual services (including pornography and escort

services); illegal drugs, or prescription medicines; weapons, ammunition or explosives; gambling or betting; fake documents, certificates or identities; hacking, stolen card or account services; products from protected wildlife (such as ivory, tiger parts or rhino horn); counterfeit or replica goods;

  • break the law, or sell goods or services you are not legally permitted to sell;
  • infringe anyone's intellectual property, or upload content you do not have the right to use;
  • link to sites that spread malware or trick people into giving away passwords or card details (phishing);
  • upload malicious code, or attempt to gain unauthorised access to the platform, to other sellers'

data, or to any buyer's data;

  • send unsolicited bulk email through the platform, or use it to harass anyone;
  • misrepresent who you are or what you are selling;
  • resell or white-label the platform itself.

We may suspend or remove a store that breaches this section. We check stores automatically: an item or a store that matches one of the categories above may be hidden or taken offline at once, before we contact you. If we got it wrong, write to support@kalaikona.com and we will restore it. Anyone may report a store from the "Report this store" link on every storefront.

6. Sales, payments, and who is responsible

A buyer pays the seller, not Kalaikona. Depending on the seller's country and setup, a buyer pays by card through the seller's own connected payment account, or by another method the seller offers, such as UPI.

For every sale:

  • The seller is the merchant of record. The contract of sale is between the seller and the buyer.

Kalaikona is not a party to it.

  • **The seller is responsible for fulfilling orders, for refunds, returns, cancellations and chargebacks,

and for any tax arising from their sales.**

  • Card payments are processed by a third-party payment provider under its own terms, which the

seller must also accept. Card details are entered on the provider's hosted page and never reach Kalaikona's servers.

  • Where a seller accepts payment outside the platform — cash, bank transfer, Zelle or UPI — **Kalaikona has

no involvement in that payment whatsoever** and no ability to verify, refund or reverse it.

  • Sellers in India. A seller may price her store in Indian rupees and accept payment by UPI to her own

UPI ID. Kalaikona only displays that UPI ID and a payment link the buyer opens in the buyer's own UPI app; Kalaikona is not a party to the payment, does not collect, hold or route it, and is not a payment aggregator or intermediary under Indian law. The seller is responsible for any GST or other tax on her sales and for her own compliance with Indian law. Until we say otherwise, Kalaikona charges no fee to sellers in India.

  • We do not hold seller funds. Payments go to the seller's own connected payment account.

7. Fees, and what happens after the beta

Using a store requires a paid subscription. The subscription is US$49 per month for sellers billed in US dollars, and ₹1,500 per month for sellers billed in Indian rupees. The currency you are billed in is set when your subscription starts, based on your billing country, and does not change afterwards. Prices do not include any tax we are required to collect. We will give you at least 30 days' notice before changing a price. We may agree different terms with an individual seller; any such terms are confirmed in writing before any charge is made.

A store we build for you (from photos and details you send us) is free for its first 30 days. To keep it online after that, start a subscription; if you do not, your store is deactivated on that day and deleted 30 days later, and we email you the date.

If a payment fails. We email you, and your store stays live while our payment provider tries again for a short period. If the payment still cannot be taken, your store is deactivated — taken offline and unavailable to buyers — and we email you the date it will be deleted, 30 days after it went offline. If you restart your subscription before that date, your store comes back exactly as it was. On that date the store, its content and its photos are deleted.

If you cancel your subscription, it runs to the end of the period you have already paid for. Your store is then deactivated — taken offline and unavailable to buyers — and we email you the date it will be deleted, 30 days after it went offline. If you restart your subscription before that date, your store comes back exactly as it was.

If you joined during the free beta, we give you at least 30 days' written notice before your first charge. If you do not start a subscription by the date in that notice, your store is deactivated in the same way and deleted 30 days later; we email you the date.

You may request a full export of your content at any time, by emailing support@kalaikona.com. Your content is yours. This is a manual process operated by us.

We will not delete your store without giving you notice first.

The export contains your own content only — store details, categories, products, services and classes, FAQs, testimonials, gallery images, events and custom pages. It excludes buyer data: orders, enquiries, enrolments, appointments, reviews, tips and custom-order requests are not included, and no child's name or age range can appear in it.

7A. Referral credits

7A.1 A seller may introduce another seller to Kalaikona, either through a referral link or by telling us at sign-up who introduced them. Where the introduction qualifies under this clause, both the introducing seller and the new seller receive a credit of one month of the subscription.

7A.2 A credit is worth one month of the beneficiary's own billed subscription price, in the beneficiary's own billing currency. It is applied to the beneficiary's account balance and reduces a future invoice. It has no cash value, cannot be paid out, transferred, sold or exchanged, and cannot be applied to anything other than Kalaikona subscription fees.

7A.3 A credit is pending when the new seller's store is created. It becomes earned when the new seller's first paid subscription invoice is thirty days old. It is applied to the beneficiary's next invoice once the beneficiary has an active paid subscription.

7A.4 A credit is applied to your invoice automatically; there is nothing for you to redeem. An earned credit must be applied within thirty days of the first date on which it can be applied — that is, the first date on which you hold a subscription that is being invoiced. A subscription in a free trial period is not being invoiced, and no period runs while you have no subscription or while the referral programme is not charging. A credit not applied within that period expires and is not reinstated.

7A.5 An introduction qualifies only where all of the following are true:

(a) the introducing seller holds a live store that is not a test or demonstration store;

(b) the new seller is a different person from the introducing seller and uses a different email address;

(c) the two sellers do not pay us through the same payment account;

(d) the introducing seller has received fewer than twelve referral months in total. Beyond that limit the new seller still receives her own credit, and the introducing seller's credit is not granted.

7A.6 A credit is cancelled, whether pending or earned, if:

(a) the new seller's first payment is refunded or reversed;

(b) we determine that both sellers are billed through the same payment account, which we treat as a self-referral;

(c) either seller's store is deleted;

(d) we reasonably determine that the introduction was not genuine, or that this clause has been circumvented.

7A.7 A pending credit does not become earned unless and until the conditions in 7A.3 are met. We do not guarantee that any pending credit will ever be earned.

7A.8 We may change, suspend or withdraw the referral programme at any time, without notice. Credits that have not been applied to an invoice at that point may be cancelled. Credits already applied to an invoice are not affected.

7A.9 Nothing in this clause creates an entitlement to payment, and the programme is a discretionary benefit rather than part of the consideration for the service.

8. Ending the relationship

  • You may stop at any time and delete your store from your dashboard. Account deletion — which also

removes your onboarding answers and stored chat transcripts — is by request to support@kalaikona.com, actioned within 30 days.

  • We may suspend or terminate an account that breaches these Terms, or if we must for legal reasons.

Where we can, we will give notice and a chance to fix the problem.

  • If we discontinue Kalaikona entirely, we will give sellers reasonable notice and an opportunity to

export their content.

9. Service availability

We aim to keep Kalaikona running but do not guarantee uninterrupted or error-free service. We make no uptime commitment. We may take the service down for maintenance.

10. Disclaimers

The service is provided "as is", without warranties of any kind to the extent the law allows. We do not warrant that the service will meet your requirements, that it will be uninterrupted, or that AI- generated content will be accurate or suitable for your business.

We are not responsible for the goods or services sellers offer, or for dealings between a seller and a buyer.

11. Limitation of liability

11.1 To the fullest extent permitted by law, Kalaikona LLC, its members, officers, employees and contractors will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for any loss of profits, revenue, goodwill, data, business opportunity or anticipated savings, arising out of or relating to your use of the service, whether in contract, tort, negligence, strict liability or otherwise, and whether or not we were advised of the possibility of such damages.

11.2 Our total aggregate liability to you for all claims arising out of or relating to the service, in any twelve-month period, will not exceed the greater of (a) the total fees you paid us in the twelve months immediately before the event giving rise to the claim, or (b) one hundred United States dollars (US$100).

11.3 We are not liable for any dealing between a buyer and a seller, including the quality, safety, legality, description, delivery, cancellation or refund of any item or service a seller offers. The contract of sale is between buyer and seller, and we are not a party to it.

11.4 We are not liable for loss or damage caused by anything outside our reasonable control, including the failure, interruption or change of any third-party service the platform relies on.

11.5 Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for gross negligence or wilful misconduct. Some jurisdictions do not allow the exclusion of certain warranties or the limitation of certain damages; where that is so, the exclusions and limits above apply only to the extent permitted, and the remainder of this clause continues to apply.

11.6 The limits in this clause apply even if a remedy stated in these Terms is found to have failed of its essential purpose.

12. Indemnity

12.1 You agree to defend, indemnify and hold harmless Kalaikona LLC, its members, officers, employees and contractors from and against any claim, demand, proceeding, loss, liability, damage, cost or expense (including reasonable legal fees) brought by a third party and arising out of or relating to:

(a) the content you upload, publish or send through the service, including photographs, descriptions, prices and messages;

(b) the goods or services you offer, sell, supply or fail to supply, including their safety, legality, description, fulfilment, cancellation and refund;

(c) your dealings with any buyer, including any dispute, chargeback or complaint;

(d) your breach of these Terms or of any law applicable to your business, including consumer protection, product safety, data protection and tax law;

(e) any claim that your content or your goods infringe the intellectual property or other rights of a third party;

(f) any tax, duty or levy arising from your sales, and any failure to collect, report or remit it.

12.2 We will notify you promptly of any claim to which this clause applies, allow you to control its defence with counsel reasonably acceptable to us, and cooperate at your expense. You may not settle any claim in a way that imposes an obligation or admission on us without our written consent.

12.3 This clause survives the ending of your account and of these Terms.

13. Changes to these Terms

We may update these Terms. Material changes will be notified to sellers, and the date above updated. Continuing to use Kalaikona after a change means accepting it.

14. Governing law and disputes

14.1 These Terms, and any dispute arising out of or relating to them or to the service, are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-laws rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

14.2 You and Kalaikona LLC submit to the exclusive jurisdiction of the state and federal courts located in Delaware, and each waives any objection to venue in those courts.

14.3 Nothing in this clause prevents either party from seeking injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property or confidential information.

14.4 If you are a seller resident outside the United States, clauses 14.1 and 14.2 apply to the extent permitted by the mandatory law of your country of residence. Nothing in these Terms removes a protection that the law of your country gives you and that cannot be waived by agreement.

15. Contact

Kalaikona is operated by Kalaikona LLC, a Delaware limited liability company.

Registered address: 8 The Green, Suite B, Dover, DE 19901

Email: support@kalaikona.com

Questions about this page? Email support@kalaikona.com.