Guides
Practical guides for makers, artists, teachers and small sellers: where to sell, how to price, and how to run the business side.
Selling online
Do you need your own website if you already sell on Etsy?
Not at first. Here are the four moments when Etsy alone starts costing you money, and what a second home actually needs to do.
Getting started
How to get a shop online by sending photos
What actually stops makers getting online isn't the website — it's the blank page. The three routes, what to send, and what you still have to do yourself.
Running a shop
How to let buyers know when a sold-out item is back
A sold-out listing is a buyer at peak intent. Most small shops send them away. How to collect a notify list and use it to decide what to make next.
Running a shop
How to show made-to-order wait times honestly
Saying 'allow three weeks' sells more than saying nothing. How to pick a number you can hit, where to show it, and what to do when you miss.
Selling online
Where to sell art commissions online
The four places artists actually take commissions, what each one costs you, and what a commissions page needs before you send anyone to it.